A Swedish brand with a mission to make your stuff SmellWell™, work better and last longer. SmellWell was founded in 2012 with the ambition to solve a global problem: stinky wear, gear and spaces. Together with scientist we set out to find an answer and we’re amazed by what we found: a natural, sustainable solution, that really works.


When put to the test in tough conditions, our products quickly eliminate unwanted odors in footwear, sports gear, bags, apparel, closets and other spaces where odor and moisture can be problematic.

We strive to provide greener and cleaner solutions that motivate consumers to reduce their impact on the environment and make it easy to care for wear and gear, so you can keep using your favorite pieces for years to come.

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